Digital and mobile banking service for retail and corporate customers of Sharjah Islamic Bank.
Shajah Islamic Bank
Design Lead
1 year
Dubai, UAE
Sharjah Islamic Bank (SIB), previously a state-owned National Bank, is a publicly listed retail and corporate financial institution in the UAE Emirate of Sharjah.
In 2018 the bank began a program of investment which aimed to deliver a wide-ranging modernisation of its core platform and associated customer-facing digital online and mobile banking services.
As the head of the design team at RBBi I was responsible for the end-to-end management and delivery of the service and experience design component of the digital online and mobile banking modernisation.
As with any broad scope banking project there were many competing challenges that had to be carefully balanced to ensure positive outcomes for the bank and their customers.
Customers in the region have high expectations regarding the availability, usability, and capability of online and mobile banking services. Additionally, a highly competitive market filled with innovative and well funded providers ensures that the baseline standards of functionality required for perception as an attractive option by customers is also high.
Given that programme budget and timescales are limited, it was necessary to thoughtfully and continually manage where time and resources should be allocated, competitive differentiators could be leveraged, and how senior stakeholder expectations could be controlled and met without the need to absorb runaway scope creep or disruptive rework.
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By Andy.