Responsive Travel Insurance UX
A short vision project to seed work on a responsive travel insurance proposition.
Barclays, working with Aviva, were starting a ground-up rethinking of their travel insurance sales UX. To support this I worked with project stakeholders for a few days to help develop a vision of what a good customer journey could look like.
Given the short length of the engagement I chose to go straight into HTML prototyping. First blocking out the necessary content and functional sections of the journey then working through the detail piece-by-piece with the proposition manager and SMEs.
Iteration One: Blocking and content hierarchy
Referencing the data requirements for the underwriting systems I blocked out a basic journey. Here the goal is to answer the question “What content or function do I need at this stage in the journey, and of these what is the hierarchy of importance between them?”
Iteration Two: First-fit
High-level details start to appear here in the second iteration. Most of this detail came from a short meeting where within the team we discussed what detail each section would need and why.
Iteration Three: More detail, interaction, and optimisation
By the third iteration the prototype journey I had optimised the journey by remove two steps that were in the first iteration, added some interaction that toned-down secondary content, and clarified a lot of the detail regarding content and data requirements. All this with CSS breakpoints for phone, tablet, and desktop displays.
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