Marketing Planning Management Tool

I used collaborative design methods to reach a definition of what good looks like in the marketing planning process. This work was informed by customer understanding work I had peviously undertaken.

I later created BPMN versions of the post-it note processes. These diagrams also captured high level requirements for the customer journey and featured orchestration of reusable sub-processes.

Utilising interviews, contextual inquiry, and surveys I had developed a good deal of understanding of the people, processes, and technology involved in marketing planning.

As part developing customer journey documentation I developed user group personas which I mapped to the use cases involved in the marketing planning process. This work also formed a basis of identity and permission management requirements.

I made several hundred sketches based on the customer understanding and business requirements.

To get a feel for the viability delivering the product as a responsive web application I created a responsive prototype of the primary screens the use cases would require.

I used Bootstrap and an implementation of Material Design to quickly develop a proof-of-concept HTML prototype.